Platinum Center
Peerless Platinum
Platinum's unique attributes help sell it. And with gold prices high, it's an excellent time to buy platinum. The key is to offer platinum as an option and explain the lasting benefits of platinum over other precious metals. The Platinum Center provides valuable information on platinum's features as well as links to our wide selection of platinum jewelry and fabricated mill products.
Working with Platinum
Selling Platinum
Color
Platinum's natural white never needs plating. Its color doesn't change, and over time, platinum jewelry develops a characteristic patina — the hallmark of authenticity.
Security
Platinum's strength provides maximum security for diamonds and gemstones. Regardless of which metal customers choose for the shank, suggest a platinum head to secure their stone.
Heirloom Quality
Platinum's durability and density mean that it will weigh the same in 50 or more years as it does today. It is ideal for becoming a family heirloom future generations will know and love.
Care and Maintenance
Customers can clean platinum at home with a jewelry cleaning solution. And once a year, have customers bring their platinum jewelry to you, so you can check the stones and polish it.