Packaging & Display: Visual Merchandising

Emily Graffagnino discusses the importance of visual merchandising and its importance on your sales floor.

Video Transcript

Visual merchandising is how you speak to your customers without using words.  When done effectively, visual merchandising can be the best salesperson that you have on your sales floor. Today I'd like to go over some easy tips and tricks that you can use to achieve clean case merchandising in your store.  One way to achieve emphasis is to utilize risers to create a focal point in the center of your showcase.  In addition, try using an accent color.  Sometimes just a small pop of color can completely transform the way your case looks.  Don't be afraid to mix fabrics in your cases.  Adding different fabrics will keep your showcase interesting to your customers.  Here we've added a very soft suede and a brushed leatherette.  Another easy tip to good, clean, visual merchandising is balance.  Groupings of three are easiest for the viewer to take in.  These groupings provide a visual pause for your customer.  We've also utilized groupings of three in the front of our showcase.  For more tips and tricks on how to be a presentation pro, check out our new Packaging and Displays catalog to learn more.
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