Think of when you went above and beyond for someone— or when someone went above and beyond for you. It’s always special to leave an interaction feeling like the other party was invested in your happiness and overall experience. And when our expectations are surpassed, the sentiment sticks long after.
Now apply this idea to your business. When closing the sale, it’s easy to take that extra step and offer your customers jewelry care products that will keep those pieces clean once they leave the store. Think about it: consumers purchase stainless steel cleaner for their appliances and hardwood cleaner for their floors. It only makes sense they want to purchase specific jewelry cleaner for their precious jewelry.