Read our advice on how to stay ahead this holiday selling season.

A Jeweler’s Guide to Preparing for the Holiday Rush

The holidays are fast approaching, which means the rush of customers will be here before you know it. While it’s always an exciting time of the year, it can also get overwhelming. However, with the proper preparation, you can make sure you stay calm, cool, and collected at the bench while giving your customers everything they need to have the best holiday yet.

Follow these tips to get ahead and stay on track during your busy season.


Tip 1: Get Organized

There’s no doubt you’ll have an increase in orders and will need to keep track of a lot of moving parts this season. To minimize mistakes and ensure your customers get their correct orders, stock up on bags and envelopes early and establish a system for staying on top of your orders — from repairs to custom designs. We offer a variety of reusable, recyclable, and biodegradable options to fit your preference.

Shop Envelopes and Bags

Tip 2: Stock Up on Materials

Those who aren’t strangers to the holiday selling season rush already know there are certain supplies that will need to be replaced with varying levels of frequency. Having a supply of burs, abrasives, drills, batteries, polishing brushes, and more will make sure you aren’t held up by waiting for replacements. We do our best to keep all these items in stock and ready to ship so you never have to wait long for the items you need.

Shop Supplies and Consumables

Tip 3: Invest in Innovative Equipment

It’s always a good idea to be thinking of the next investment for your shop that will save you time and streamline your processes. So, what does that look like? Purchase a laser welder to boost your bottom line and noticeably improve your productivity. Look into diamond testers and screeners to provide confidence with every sale. Add a 3D printer to your collection for high-precision solutions for the design, sales, and manufacturing processes.

Understandably, these investments can be costly. To help provide you with attainable options for growing your business, we offer flexible financing options on this equipment. Start this holiday season with these innovative tools and watch your investment take you even further.

Shop Equipment with Flexible Financing

Tip 4: Offer Services

Expanding the services you offer customers is a great way to increase revenue possibilities and attract foot traffic into your store — leading to additional purchases. Resizing existing pieces for the perfect holiday fit or restyling a piece into something new are great services to offer around the holidays.

When these types of jobs come up, you can easily find fabricated metals, findings, tools, equipment, and supplies that you need with Stuller. We have the inventory to get you what you need when you need it.

Shop Repair and Restyling Essentials

Tip 5: Service Your Equipment

The last thing you need during a busy time of the year is an equipment malfunction. If you have a laser welder or engraver, take time before the holiday rush to reach out to one of our experts at B&D Sales and Service to provide maintenance and ensure your equipment is in the best condition it can be.

Learn More About Tools and Equipment Services

A Holiday to Remember

With proper preparation and planning, this holiday selling season could be the best your business has seen. The tips above are designed to increase your productivity and efficiency while you work. You can trust Stuller to be your holiday rush partner with the products you need at a moment’s notice. We are confident that if you take this advice, you will be able to give your customers a holiday to remember.