Sunstone ORION

5 Tips to Help You Sell Big Ticket Items 

Believe in What You Are Selling 

If you are trained adequately and understand the technical benefits, then believing in what you are selling to your customer will be easy. If you're not familiar with a particular aspect of the product, the technology, or the industry you're selling in, then invest in the time to educate yourself. 

Identify the Correct Market 

You can sell anything as long as you find the right audience. Don't be afraid to ask your current customers questions that will help you better understand the industry in the future. Then use networking to find the right person at the appropriate company. 

Decrease Consumer Fears 

Don't just assume you understand the customer's needs without inquiring about them. Ask probing questions that will help make their feelings better understood. Identify each objection or fear and revolve them systematically. Remember to always focus on the befits, not the features.

Be Confident 

You can build your confidence by speaking with current customers. Ask them to share their story of how they chose the products you sell and how those choices may have helped them succeed. Those experiences will not only build confidence in yourself but also help you sell more effectively. 

Create a High-Value Purchasing Experience 

Would you consider purchasing a luxury vehicle from a sales representative wearing shorts and a t-shirt? Make sure you look the part to instill confidence in your customer when they are buying from you. Also, make sure you act the role: You must be able to talk the talk AND walk the walk. Focusing on how you'll solve problems is also essential. When you help customers see their need for an item, the product will practically sell itself. 

With these helpful tips, we hope that selling those more significant products won't seem so intimidating.