HOW OUR INTERACTIVE MAGNETIC RING BUILDER CREATES AN ENGAGING CUSTOMIZATION EXPERIENCE
Imagine this scenario: a customer walks in your store in search of an engagement ring. After 30 minutes of oohing and ahhing over your cases, they let you know your jewelry is beautiful — but also not quite what they’re looking for.
What’s a jeweler to do?
Show that customer Piece by Piece™, Stuller’s interactive, magnet-based ring builder that lets customers create unique looks.
Custom design need doesn’t have to be intimidating with this selling system, which delivers a hands-on customization experience that’s as easy as it is fun.
Piece by Piece is a hands-on settings and shanks builder. Using magnets for quickly piecing together prototype jewelry, this system offers hundreds of ways to mix and match our best-selling settings and shanks to build a prototype of your customers’ dream ring.
From classic to on-trend styles, customers can explore any desired look and get a preview what their real finished piece will look like.
This selling system lets you and your customers do a variety of things:
When you and your customer are ready to order, use the included map to reference suggested retail pricing and item series numbers, or look at the engraved item number on the piece. Furthermore, every shank in the program has a complementary matching band available, which makes upselling a charm.
You can receive your pieces in two ways:
• Add each individual component to your shopping cart on Stuller.com so you can assemble the finished jewelry at your bench.
• Begin your order with the shank number and select Add a Head. Choose your options, and Stuller will take care of assembly, sizing, and stone setting. You’ll receive the ready-for-a-finger piece with our renowned next-day delivery.
We have grand plans in store for expanding Piece by Piece’s offerings, so be sure to keep an eye out for new additions. What does the future hold? We’re keeping that under wraps for now, but you can rest assured it’s something exciting — and exactly what your customers want.
As always, if you need help with tools or questions about metals or soldering, contact Stuller’s Tools Tech Team. Give them a call at 1-800-877-7777 ext. 4300