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Stuller Showcase

What's Stuller Showcase all about?

Tap into our entire inventory as a powerful sales tool. In our free, specialized retail mode, Stuller Showcase gives you the power of stuller.com, complete with over 200,000 items, for you to view with your customer in your store. Customize the home page with your store name, logo and display prices for a variety of products based on the markup you set with current pricing.

Items with new markup options include:

  • Genuine Diamonds
  • Genuine Gemstones
  • Imitation Stones
  • Gold and Platinum Jewelry
  • Silver Jewelry
  • Contemporary Metal Jewelry with and without stones
  • Ring Sizing
  • Stone Setting
  • Other Stuller Labor

How does Stuller Showcase differ from the original Stuller.com website?

Stuller Showcase is a free service that works hand in hand with prototype selling. It allows you to use Stuller.com as your own store inventory, with the prices shown reflecting your mark-up and your store name. Use it to interact directly with your customer and provide real time quotes as he chooses his personalization options.

When logged into Stuller Showcase, you’ll notice several differences:

  • Stuller logo is removed from the page
  • The background will change
  • You now have the ability to add an image or logo with your store's name which will appear at the top of the screen

How to Set Up Stuller Showcase:

Showcase setup step 1

To set up Showcase, log in to Stuller.com. Hover over "Stuller Showcase" at the top of the page and select the "Settings" dropdown menu option.


Follow set-up instructions. Save the settings then click Stuller Showcase at the top of the page. Use the website as you normally would but now the options displayed will be shown with your assigned markups.

Showcase setup step 2
Showcase setup step 3

Help your customer select a ring. When using showcase with a prototype selling system, key the series number (example 121991) into the search box and press enter. The drop-down boxes detail your customer’s options — metal quality, center stone shape, etc. Your marked up price updates with each option change.


Review your order. Then click "Add to Cart."

Once the item(s) is added to cart, you will need to exit Showcase Mode. As a way to protect your wholesale pricing, you will need to log back in to Stuller.com to complete checkout process. You may want to do this at the end of the day to submit all orders. You can save configurations for your records.

Note: You cannot check out while in Showcase mode.

Showcase setup step 4


Market prices as of 9/16/2014

Gold: 1232.25
Platinum: 1366.00
Silver: 18.75