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E-Commerce — Getting Started

Now that you have access to our Self Service feature, it's time to consider the products you wish to sell online. The information below describes how this feature can be used to create and download data feeds.

Curated Product Data CSV Files
Utilize Stuller's recommended assortment of items.

Includes ready-to-wear items within several categories, handpicked by our team of jewelry professionals.

Contains more than 250,000 searchable SKUs (Over 13,000 styles/series).

Updated once a day to include new products and current pricing and availability information.

Note: Interested in drop-shipping? You will need to sign up for our Pack and Ship program. You can find more information and the option to sign up here.

Tip: Remember to start simple. Becoming familiar with the included data will allow you to easily filter out only the items you wish to showcase on your site. This can easily be done using the filtering tools provided to you by the program being used to open the .CSV file.

View Curated Data Feeds

Custom Product Data CSV Files
Choose the product categories that are right for your company.

Easily merchandise unique feeds that meet your needs.

Custom feeds (CSV files) can be created based off specific Stuller.com categories, SKUs, or series/style numbers.

Easy-to-follow, step-by-step instructions for creating feeds.

Note: Interested in drop-shipping? You will need to sign up for our Pack and Ship program. You can find more information and the option to sign up here.

View Custom Data Feeds

API Suite
Use Stuller's collection of REST endpoints that enable a client to interact with Stuller.

Automate all things on your website that are dependent on Stuller by using our suite of available APIs.

Our Product and Gem APIs were built to pull real-time data for all jewelry items and various stones with reports.

Stuller's Order API can be used to automate the e-commerce orders placed by your customers on your website.

Track shipments and order information using our Invoice API.

Note: Our APIs may require outside development resources to utilize (recommended).

View Product API Documentation

Order Placement
Pick the option that works best for you to place your e-commerce orders.

We recommend utilizing our Pack and Ship services where you control how and where your order ships.

Place your e-commerce orders by phone, fax, Stuller.com, or email our team directly.

Interested in order automation? Stuller has a suite of APIs that can automate all things on your website that are dependent on Stuller, including the ability to submit orders and track shipment. Refer to our documentation for more information.

View Order API Documentation

Additional Support

For additional information regarding these offerings, please visit our E-commerce FAQ page.

5/18/2026 Market Prices:
Gold 4565.40 Platinum 1987.00 Silver 75.73