Ecommerce - FAQs

We provide the same data you would see for an item on its Stuller.com product page. This includes all attributes, specifications, price, availability, and media associated with an item. More information on how our images are provided can be found in the Images tab.

A finished good is an item that can be sold to an end-consumer as-is, without requiring a customization for it to be considered ready-to-wear.

Yes. It is mandatory that you change the item number seen on Stuller.com. Please review our updated Ecommerce Guidelines for more information.

Yes, our data can be used as a reference if you would like to create your own unique item descriptions to associate with your listings.

No. We are providing all data available, which is the same data you would see for the item on its Stuller.com product page. You can use the data necessary to meet your requirements.

Configuring an item can be done via the Product API. Configurations include exact ring sizing, stone setting, engraving options, and special finishes. The purpose of configuring a product with the API is to retrieve the total configured item price, its estimated ship date, and updated renders if available. Details on how to configure a product via the API can be found here.

Lead time is only applicable if the item has 0 on hand. In this case, the lead time will tell you the maximum number of business days it takes for us to have more of the item ready to ship.

Definitions of the item statuses are as follows:

Currently Not Available – Identifies product that is "Out of Production". Item can be backordered. 90 day lead time

Made To Order – Non-stocked item that is made when it is ordered. Usually holds a 3-5 day lead time.

In Stock – Item is active, stocked, and available

Limited Availability – Identifies an item that is sellable and available only when there is an on-hand quantity.

Out-Of-Stock – An orderable product that has 0 on-hand but can be backordered. Item will be shipped when we have more in stock.

Special Order – Item is not stocked. Item is non-returnable.

While Supplies Last – Used to identify product that is being liquidated through Stuller Deals. Cannot be backordered.

Inactive – The product is inactive and cannot be ordered.

No. Stuller does not keep track of the products that you are reselling to know what products to keep you informed of. Our product data is available in real-time, so the on-hand and price you are seeing is accurate when it is pulled.

Data obtained from a feed is only accurate at the time the feed is created. Our pricing updates daily, largely tied to the metal market fluctuations. Product availability can change at a moment’s notice.

The prices are wholesale cost that you would pay to order the item. A direct MSRP is not provided, nor do we have any restrictions in place for what is set as your retail price. If the login you are using as authorization in your API requests is setup for Stuller Showcase, a Showcase Price will be returned in each Product API response based on your Showcase Markup Settings.

When filtering your results on Stuller.com, you are only filtering the Stuller.com view of the results. You are not actually changing the number of items in the category.

The product count you see on Stuller.com is referring to the number of "styles" or, what we call "series". These styles can break out into several hundred or thousands of individual item variations. Each change in a style, such as a different metal quality or center stone shape/size, will lead to its own unique item number.

Custom data feeds have a restriction by number of items which you cannot see from the category page. Most categories with 3C products will be too large to export into a custom data feed.

Item images (listed in the Images attribute) are an exact image representation for the SKU they are associated with. Group Images are only general representations of the SKU and may not match the SKUs metal quality.

Image sizes can be stretched by manipulating the URL. Example below:

• Example image URL: https://meteor.stullercloud.com/das/969319?$standard$
• To get a 450x450 image, the URL would become: https://meteor.stullercloud.com/das/969319?hei=450&wid=450
• If all of your images need to be a certain size, you can copy the image column into a new column. Within the new column, use Excel’s find & replace feature to replace the “$standard$” with the “hei=x&wid=x”, where x = the height and width values of the image you would like, respectively
• Some images have a background that gets larger when you size up an image. To prevent the white background from getting larger, you can add &withoutEnlargement=false to the image URL: https://meteor.stullercloud.com/das/969319?hei=450&wid=450&withoutEnlargement=false

If the platform you are using should require an image with a .jpg, .png, or other file type formatting, you can simply add &.jpg or whatever file type is required. Please note that all images provided in the feed are the same images available on stuller.com. The videos provided are not direct downloads. However, there is software available that you can utilize to download an embedded video. Stuller cannot officially recommend any program for you to use though. Here is an example of a video URL you will find in the feeds: http://www.stuller.com/products/video/1000984079?assetId=9561049