The norms of today–the growing demand for sterling silver, the rise of custom design and the desire for experience and innovation–are driving change throughout the jewelry industry. Learn how Stuller is evolving to meet the demands and needs of the increasingly dynamic independent jeweler. You may be surprised at what you discover.
Innovative Business Solutions
3C: Choose/Change/Create™With fresh, updated styling, a range of options and endless possibilities, this collection gives jewelers the power to tap into Stuller’s vast inventory, manufacturing capabilities and easy, speedy delivery to create the piece of their customers’ dreams.The Create BarConsumers today value uniqueness over branding and custom over in-case. The Create Bar offers a solution by blending product with technology and customization with a consumer-led design experience. And it’s completely turnkey–modern furniture, jewelry, gemstones, technology, marketing support and training all in one.Tomorrow’s Jeweler Innovation seekers, early adopters and change ambassadors – the perfect candidates for Tomorrow’s Jeweler. Retailers who are ready to take the next step toward successful business and provide the ultimate shopping experience for their customers by partnering with Stuller. Partners enjoy specialized benefits including complementary CounterSketch™ Studio training, around-the-clock technical and merchandising support and financing options.About StullerStuller, Inc. is headquartered in Lafayette, LA and was founded by Matthew Stuller in 1970. The DTC Sightholder provides a wide range of goods and services for jewelry professionals. Stuller’s core product categories include: diamonds, gemstones, finished jewelry, mountings, findings, bridal jewelry, tools, supplies and digital solutions.
New Product and Merchandising InitiativesBridalBridal Prototype SolutionsOur bridal programs integrate selling systems with technology to deliver ingenious solutions. And through 3C: Choose/Change/Create™, jewelers can give their customers the flexibility to choose an existing style, personalize it with their choice of stone or metal type or create a custom piece using CounterSketch® Studio and Stuller’s CAM Services.Platinum OpportunitiesResearch shows that when it comes to engagements and bands, platinum is the number one metal choice among bridal customers. And as a result, we’ve created a turnkey Bridal Selling System designed to easily showcase platinum. Featuring six best-selling styles, a beautiful display, training and marketing support, this system gives customers options and jewelers the flexibility to make it happen.Stuller-Exclusive CollectionsOur newest collections of Stuller-designed diamond engagements feature something for every bride–petite details, sculptural elemental, vintage touches and colored metals.JewelryFashion Jewelry CollectionsInspired by elements of nature, art deco, negative space and world travel, our newest finished jewelry assortments hit both high fashion and attractive price points.Branded Jewelry CollectionsDisney®, Missoma®, Universal Love®, Tender Voices®, Bfly® and Love is the Key® We’ve expanded our branded jewelry collections to include more youth and trend options.Diamonds and GemstonesExclusive DistributionWe are proud to be the exclusive distributor of loose Crisscut® emerald diamonds, Royal Asscher® Cut and Asscher Cut Princess™ sapphires to the independent retail jeweler.Introducing Signature 74™Discover the brilliance of our exclusive Signature 74™ round diamond, which features a 74-facet cut scientifically designed to maximize light performance.New CatalogIntroducing the new, updated Diamond and Gemstone Book, a 128-page guide to our expansive, unrivaled diamond and gemstone offering.FindingsCombination FindingsExperiment and click together jewelry designs right in the store with these new combination findings. It’s as simple as choosing a favorite shank, head, and collar style, then selecting a center stone. Click them together to see custom jewelry come to life instantly.Findings with BenefitsWe’ve added a variety of new styles in several categories and metal qualities including our new silver, Continuum™. This year’s show features best selling melee-set components and coined settings.Blingin’Stuller now carries BlingWraps and BlingDots from BlingGuard™. These technologically advanced invisible ring guards and earring supports help keep jewelry from twisting, turning, or sliding.MetalsContinuumDesigned to overcome traditional sterling silver’s limitations for long-term security of set stones, Continuum™ Sterling Silver was created by Stuller’s own metallurgists and is comprised of over 95% precious metal content. As the hardest sterling silver alloy in the industry, Continuum features an extremely white color and superior tarnish resistance.Equipment, Tools and SuppliesThis year’s show features everything jewelers need to set up, run and profit at the bench. Some new items include the following: