Simplify custom design with®
Custom has never been easier.
Power up your store and pump up your customer interactions using this award-winning and cost-effective way to design and sell custom jewelry then receive your unique designs in just days from Stuller. Expand your inventory digitally with flexible designs that eliminate the overhead and limitations of live inventory. And it's so easy to use that anyone in your store can express their creativity and take custom design jobs all the way from start to finish.
How it Works
While working with customers in your store, start by using prototype jewelry such as pieces from our Bridal Prototype Selling System, and combine with a large digital inventory of Starting Point Models to begin the custom design process.
Then perform real-time 3D changes to the design on screen while the software generates an accurate estimate at any time and creates stunning photo-realistic images of the jewelry.
When ready for manufacture, send the design to the jewelry manufacturing experts at Stuller with your choice of finishing and setting options, all from within the software.
The software sends a CAD file of your design directly to the jewelry experts at Stuller for any amount of finishing you desire from a raw casting, semi-finish, polished, to a fully set piece with stones purchased from our inventory, or send in yours. Stuller’s CAM Services department will contact you with an estimate and turn time, once you have approved the quote, lead time is typically 8-10 working days. This new way of doing business takes the difficulty and cost out of manufacturing so you can focus on designing.
A Next-Generation Solution
Blue Heron Jewelry
"Our business has revolved around Leo’s ability to custom design for his clients," says Megan Cooper of Blue Heron Jewelry owner Leo Fried. "And he was looking for a way for all of us salespeople to participate in custom design without being able to draw."
So two years ago, the store invested in a CounterSketch Studio system, after Fried explored the CAD/CAM options available. The shop set up a separate area on the show floor just for the computer.
"I wouldn’t say it has paid for itself yet, but that’s because of our limitations," Cooper says. It’s only recently that the store has been able to invest substantial time and money in training on the system. And that has made a world of difference. Attending a Stuller Bridge conference in late 2012 gave Cooper a much better appreciation for what the software can do and how to use it.
"We needed a guiding hand," she says. "And then I was able to see the possibilities."
The next step will be for Blue Herron Jewelry employees to sit down and familiarize themselves with the machine. That should give Fried the breathing room to step back and think about retirement without risking the customer services at the heart of the business.
"We look forward to making more sales with it," Copper says. "In fact, we made one over the weekend with just a few clicks of the mouse."
Article from INSTORE Magazine
January 2013 – VOL. 12, ISSUE 1
For more information or to order Countersketch Studio,
contact us at email@example.com
Available to Stuller account holders in the US and Canada only.
Perfect for the jeweler who...
- Wants the ease and speed of starting with an existing design and then making modifications.
- Doesn't have casting or CAM manufacturing capacity for custom design work.
- Wants to be a custom design destination in their market with made to order jewelry.
Perfect for marketing your store...
Customizable interface themes can create a look on the screen that fits perfectly with your store's unique style and brand. Rendered designs can be used in marketing your store in many ways that you already do in business every day such as; print materials, your website and in social media.