Your Red Box Diamond® marketing package contains six moments, which you can promote throughout the year. We selected these moments as they have emotional resonance to key target audiences and will serve to bring in new business to your store. These moments include:

A Couple’s Love

Creative retailers need to find new and relevant ways to appeal to couples who are in loving, committed relationships. With this in mind, we have included an advertisement aimed at loving couples. Interpreted as an engagement ring ad, or an ad for a diamond fashion ring, earrings, or pendant, the ad has broad market appeal.

Birth of a Child

In the life of a couple, no other event is more life changing than becoming a parent. Moreover, not since the diamond engagement ring became a cultural imperative has such an untapped market presented itself to the retail jeweler.

Coming of Age

Capturing the attention of the younger generation is a challenge many companies face. Often referred to as Generation-Y, this powerful market segment represents over $149 billion dollars in annual spending. Parents of these consumers, typically from the Baby Boomer generation, look for products that have lasting quality and value. What has greater value than a gift of diamond jewelry? Especially as a gift from father to daughter, this diamond moment story asks the question "Shouldn't her first diamond be from you?" What proud parent can say no? Whether it is a Quinceañera, Sweet 16 gift or a gift upon graduation, this diamond moment has emotional appeal for parents of young women.

Happy Birthday

Treasured birthdays are best remembered and rewarded with a gift of diamond jewelry. This is the message of the birthday ad provided in your Red Box Diamond Moments® kit. This ad reminds clients that they should not wait for major holidays such as Christmas, Valentine’s Day and Mother’s Day to give a diamond gift. They should celebrate significant birthdays throughout the year with the gift of Red Box Diamonds.

Anniversary Moment

How does a man tell a woman he would do it all again after 20 years? A gift of diamond jewelry says it better than mere words. This is the message of the Red Box Diamond Anniversary Moment.

True Luxuries

Many female consumers desire attainable and aspirational luxury products as a way to reward themselves for their hard work. They also seek products that make a fashion statement. What better product to offer than diamond jewelry? And what diamonds can be better than Red Box Diamonds®—the diamonds that deliver trust, confidence and security along with brilliance and pizzazz?

Your Red Box Diamond® marketing kit contains the following materials to help you be successful. We have provided you with training video to help you and your staff understand this valuable business opportunity. Divided into chapters, the video allows you to review the information that is most important to you, as you need it. A comprehensive training guide is included on the art disk. A review quiz is also included in your package. Successful completion of the quiz qualifies you for a complimentary listing as a Red Box Diamond® retailer on redboxdiamondmoments.com  

In-Store Promotional Video (on DVD) To help gain interest and promote diamond moments, we have provided you with an in-store DVD that can be looped to repeat automatically.

 Point-of-Sale Posters and Counter Cards. Enclosed in your kit is one poster for each moment. (17″x22″). An 8.5′ x 11′ promotional counter card to reinforce your message is also included for each diamond moment. Artwork for these materials is included on the advertising CD.

An Advertising CD containing the following materials. A comprehensive training guide with quiz— successful completion of the quiz qualifies you to be listed as a Red Box Diamond® retailer on redboxdiamondmoments.com. Printed Advertisements Included on your advertising CD are full-color ads for each of the six diamond moments. Two convenient sized newspaper options are included, and a magazine sized ad.

Billboard Art Included on your advertising CD is billboard artwork for each of the six diamond moments

Direct Mail Postcards Artwork for six direct mail postcards is included. Each card can be customized with your store information. You can take this artwork to your local printer or advertising agency. You can also order printed postcards by visiting Stuller’s Marketing Services area on www.stuller.com. The website gives you step-by-step instructions to customize postcards with your store information, how to order printed postcards and even how to have them mailed for you. Prices are reasonable and vary with the order quantity. You can also elect to have your mailing list check to ensure all your addresses are valid or you can rent mailing lists for your area. A random postcard sample is included to help you visualize how the postcards look.

Radio Spot Scripts A script for a 30-second commercial radio spot is included in your kit. The commercial is a powerful and easy way to reach many people and provides additional time for you to add your store information.
Select a radio station, program and time of day that appeals to the female audience.
Record your radio spot using the script provided, adding your store information at the end.

Customizable Television Campaign  In partnership with Spotrunner, Stuller offers you the chance to customize your own television campaign, tailored to the specific needs of your locale. Your campaign is comprised of two parts: your television ad, and your television airtime schedule.

Stuller has created a television spot for your use. Additional fees to use the spot plus develop an airtime schedule do apply. To utilize this economical approach to television marketing, visit www.spotrunner.com or call 1.800.880.SPOT. Create an account, and log in to view the available advertisements for Stuller products.

With the Red Box Diamond Moments marketing package, your promotions can be a huge, profitable success. Call your sales consultant today and ask for KIT:90212:T, available for $64.95

 

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