Business Savvy
Getting Started With Stuller Showcase
Discover the full opportunities of Stuller Showcase, a completely free and reliable e-commerce solution for jewelry businesses.
April 17, 2024
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Business Savvy
Business Savvy
Jewelry Consumer Insights — Digital Trends in Q1 2024
When I started my digital marketing career in 2011, a funny little quote stood out to me that has never left my mind.
“The best place to hide a dead body is the second page of Google.”
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The message is simple: if you want to be found on Google, you need to rank at the top of search results.
April 8, 2024
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Business Savvy
Get Started in Merchandising Your Showcases
Having well-stocked showcases with all the essential pieces will enhance the overall aesthetic appeal of your store, creating a welcoming, professional environment. Our merchandising experts have put together this list of 10 essential selling systems and solutions to help you get started.
February 16, 2024
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Business Savvy
Jewelry Repair Intake Strategy Plus Tips on Marketing
As you elevate your jewelry repair business, trust Stuller to provide not only the necessary tools and equipment to complete your tasks but also reliable customer service that you can count on
January 29, 2024
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Business Savvy
Upselling Your Retail Experience
Are you delivering the utmost value to your customers? Maximizing their shopping experience ensures continued business opportunities, future sales, and a loyal customer base. To accomplish this, you need to exceed expectations and enrich the retail experience. When you become a one-stop shop for every need your customers might have as they choose their next gift or the engagement ring of a lifetime, you provide unparalleled value.
December 13, 2023
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Business Savvy
Mastering Keyword Research for Online Success in the Jewelry Industry
Drive relevant traffic by understanding a customer’s search intent, optimizing your content, and creating strong keyword results.
December 1, 2023
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Business Savvy
A Guide To Building Customer Loyalty
Discover expert tips and tricks that help you strengthen your business, implement unmatched service, and foster customer loyalty that lasts.
September 13, 2023
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Business Savvy
The Dog Blog: Meet A Few Jewelry Store Mascots
In the bustling world of retail, jewelry stores are known for their elegance, sophistication, and the ability to make customers feel special with stunning collections. However, what truly captivates our hearts and brings an unexpected charm to these stores are their lovable dog mascots. These jewelry store mascots, adored by both staff and customers, play a vital role that goes beyond just being a cute face.
August 24, 2023
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Business Savvy
Preparing for a Successful 2023 Holiday Selling Season
Your guide to starting the holiday selling season strong with brand-new products, marketing strategies, and tips and tricks that drive sales.
August 23, 2023
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Business Savvy
Discovering the Artistry of José Echevarria Diseñador
Formerly known as Fine Gold Designers, the brand is now known as José Echevarria Diseñador, and they have partnered with Stuller for their materials since 2000. In the beginning, everything was hand-made from a block of wax by José, painstakingly chiseled for many hours to get everything symmetric and looking great for each client. Making the casts and having them come out perfect every time was always a challenge.
August 11, 2023
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